Want better customer engagement? Get kids to do it

Quick Take: You’ll find several bright ideas embedded in the release below. For one, if you want to know how to reach the Millennial Generation … talk to Millennials. For another, if you want a bunch of great ideas, run a competition. The beauty of competitions is that they bring out the best while allowing you to pay only for success (only for winning ideas). For some specific concepts, download the overview presentation which shows several ideas for a campaign to promote pre-paid energy.  – Jesse Berst

Press Release: DEFG joins forces with students at New York University to develop creative prepaid energy marketing strategies

Jesse Berst is the founder and Chief Analyst of Smart Grid News and Chairman of the Smart Cities Council, an industry coalition.