Quick Take: You’ll find several bright ideas embedded in the release below. For one, if you want to know how to reach the Millennial Generation … talk to Millennials. For another, if you want a bunch of great ideas, run a competition. The beauty of competitions is that they bring out the best while allowing you to pay only for success (only for winning ideas). For some specific concepts, download the overview presentation which shows several ideas for a campaign to promote pre-paid energy. – Jesse Berst
Jesse Berst is the founder and Chief Analyst of Smart Grid News and Chairman of the Smart Cities Council, an industry coalition.