It’s the planning, stupid! How utilities are messing up their smart grid communications

Communicating with customers has become a big part of the smart grid conversation, but according to a new survey from Distributed Energy Financial Group (DEFG), utility smart grid communications efforts are below average and 40% of survey participants rated them “ineffective.” DEFG’s online survey included more than 200 energy professionals, almost one-third of them from utilities. The survey findings note that the biggest barrier to effective smart grid communications is a “lack of a comprehensive strategy” by utilities. (See: “Meta Analysis and Utility Case Studies on Smart Grid Communications,” June 2012.)

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