DEFG’s Vision
Our mission is to help our clients solve the “what if” questions to unlock customer value in the utility sector.
Our mission is to help our clients solve the “what if” questions to unlock customer value in the utility sector.
DEFG is a research and advisory firm focused on all aspects of customer strategy and experience in the utility sector. We help create value in a commodity marketplace for our 50+ utility clients which serve well over 100 million customers in North America. DEFG’s practice areas and areas of expertise include:
Including the Utility Customer Research Consortium (UCRC) and our award-winning visualizations of the future customer experience.
With DEFG being the leading firm in the sector on prepay energy and other smart grid-enabled transactions, including our Prepay Energy Working Group (PEWG).
With our focus on improving customer options, experience, and service to low-income customers through the Low Income Energy Issues Forum (LIEIF).
Including Solar IQ that combines ongoing research with customer-facing content aligned with the solar customer journey.
Customers are the future of energy!
CEO
Jamie Wimberly has served as CEO of DEFG since it was founded in 2003.
Managing Partner
Nat Treadway is a co-founder and Managing Partner of DEFG.
Vice President of Marketing
Cindy Rogers is the Vice President of Marketing at DEFG.
Vice President
Cindy O’Dwyer, Esq., is a Vice President with DEFG and a lawyer with LEED G.A. credentials.
Research Associate
Patrick Woodworth is a Research Associate at DEFG.
Administrative Associate
Paige Fain is an Administrative Associate at DEFG.