Publications

EcoPinion

Understanding your customers

Consumer surveys examine the “green gap” and consumer perceptions and preferences.

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EcoPinion / August, 2008

Banking the Green: Customer Incentives for Energy Efficiency and Renewable Offerings

Types of incentives or promotions will motivate customers to adopt green offerings or program offerings and how utilities should deliver and drive customer awareness of customer incentives

EcoPinion / March, 2008

Branding Green but Seeing Red: Consumer Perceptions of Green Brands

Consumer perceptions of green brands and how companies and utilities prove and talk about their level of environmental commitment to the consumer

EcoPinion / November, 2011

Chimera of Customer Satisfaction in the Utility Sector

Written by: Jamie Wimberly

There is a need for a more nuanced view of customer satisfaction in the utility sector and alternative customer metrics