EcoPinion No. 25 - Prepay for Everyone: Prepay Energy and Higher Income Consumers
EcoPinion 25 is intended to gauge the interest and preferences of higher-income consumers in a voluntary prepay energy option offered by their local utility.
The consumer survey indicated that more affluent Americans–those earning $50,000 or more annually–are more interested in a voluntary prepay option from the local utility than the general population. This survey indicated that 28% of higher-income Americans would be interested. That’s eleven percentage points higher than the response to the the same question posed in our national consumer survey (all consumer income levels) conducted late in 2015 .
All income levels, and especially higher-income levels, appear to find a voluntary prepayment option for utility services quite appealing. Prepay utility service is not on option that would only appeal to low-income customers.