EcoPinion No. 22 is focused on understanding the preferences, needs and requirements of older Americans as they relate to utility customer service as well as voluntary prepaid energy service options offered by their utility.

The overall finding is that interest in prepay energy is fairly low among older Americans in comparison to other segments where interest in prepay is very high, including the Millennial generation, immigrants, and low-income consumers.

The differences in preferences and needs between Millennials and older Americans are large enough to posit the need for almost two generational service models. Yet, for now, utilities are trying to use the “old folks” model for everyone. There is a need to move to a differentiated, segment service model to support applications such as prepay energy on a going forward basis. Jamie Wimberly, CEO, DEFG LLC

Filed Under: Prepaid