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Jamie Wimberly explains why utilities face a threat, but have an opportunity at this moment to build new relationships with customers. “Energy transactions .. such as prepay energy offerings … accomplish many business objectives at once … as a result of real-time, relevant communications that consumers can act on,” he explains.

“Customers will be a critical component of the resource portfolio in the future.”

Jamie Wimberly, CEO, DEFG

Wimberly’s article, “A Clarion Call for Customers to be Valued as Resources,” appears in the June 2012 issue of ElectroIndustry, a online publication of the National Electrical Manufacturers Association (NEMA).